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Nielsen is a global company that specializes in audience measurement, data and analytics. They help their clients discover what audiences love by measuring behavior across all channels and platforms. Nielsen empowers its teams with expertise to provide trusted intelligence that fuels action for their clients. The SMS messages received from "Nielsen" contain verification codes which are likely used as part of the registration process for one of Nielsen's services or products such as audience measurement tools like Nielsen ONE platform mentioned on their website. Overall, it seems like they offer solutions connecting businesses to growth opportunities through better understanding consumer preferences using advanced technology-driven insights based on real-time data analysis techniques provided by them globally since long ago according to Wikipedia pages about this corporation history formation & operations worldwide!